About rebel

Our history

rebel can trace its history back to 1985 when the first store was opened in Bankstown NSW.

Since then, rebel has grown to become the leading retailer of sporting and leisure equipment, apparel and footwear in Australia.

We offer our customers an incomparable range of the biggest brands and latest products.

rebel today, has 160 stores across Australia and we employ over 6000 employees.

At rebel, we have a genuine passion for a healthy lifestyle and providing our customers with what they need to achieve their fitness goals. Our culture is based on delivering outstanding Customer Focus as driven by our core values.

We are part of Sports Retail, which is a proud division of the Super Retail Group.

Our team members are our greatest asset

Our team members’ skill and dedication are our greatest assets.

We are committed to further enhancing our team members’ skills through career development and training.

Team members are encouraged to participate in various certificate courses to further enhance their skills such as Certificate 3 in Retail and Certificate 4 in Retail Management. Both courses are supported by our internal Registered Training Organisation (RTO).