About Upstate
With a bold, fresh, and fun attitude, Upstate Sport is redefining activewear for the girls who like to look as good as they feel.
From vibrant matching sets to graphic tees and throw-on hoodies, we design for girls who are confident, adventurous, and always on the go. She wants activewear that moves with her and reflects her personality, taking her from gym to street in effortless style.
Born on the Surf Coast of Victoria in 2021 as the sister brand of a Pilates studio built on community and confidence – Upstate has grown into a stand-alone activewear label known for high energy graphics and colour, luxe performance fabrics, and a fresh take on everyday athleisure.
