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Sport is Calling
Here at rebel, we believe sport can change lives.

Through sport we can improve our mental wellbeing, transform and lift our spirits, and overcome even the toughest of setbacks to come back even stronger than before.

That’s why we’re sharing stories of incredible Aussies who have done just that. Here at rebel, we believe sport can change lives. Through sport we can improve our mental wellbeing, transform and lift our spirits, and overcome even the toughest of setbacks to come back even stronger than before.

Brendan Cullen

The man who swam his way out of drought

In the first half of 2018, Broken Hill received barely a tablespoon of rain. Brendan had lived through droughts before. But this was something else. Struggling to cope with the mental toll of farming in such oppressive conditions, he found himself sinking into depression.

So he decided to swim.

With water in extremely short supply, a muddy farm dam became his lap pool. This new ritual didn’t bring rain. But it brought him relief. So he kept swimming, in whatever water he could find. In 2022, Brendan swam across the English Channel. A 64 kilometre swim. Or 5,000 laps of the dam. And now that he’s back on the farm, he’s thinking about doing it again. Proof that, no matter the conditions, sport will grow anywhere.

The Transformative Power of Sport
At rebel, we believe in the transformative power of sport.
Through sport we can improve our mental wellbeing, transform and lift our spirits, and overcome even the toughest of setbacks to come back even stronger than before.
Watch stories of lives that have been transformed by the power of sport through our curated playlist.
The Transformative Power of Sport