It means something more to the people of australia.

A religion. A way-of-life.

Sport is in our blood.

It whispers to us in the morning: game day.

30 laps before breakfast.

Just to that tree.

From kids kicking torpedoes, to last-minute goals at ‘the g.’

Sun salutes, to downward facing dogs.

Cathy, barty, thorpie,

And cheering the green and gold.

Sport lives and breathes and sweats here, day in, day out.

It’s a modern day wonder drug. Floods our body

With endorphins. Prescribed by doctors.

A stress reliever.

A problem solver.

A game changer.

It makes us feel like we belong.

At rebel, we believe in the transformative power of sport.

So, listen and you’ll hear it.

In living rooms, the streets, the fields, the country...