About Gatorade
Since 1965, Gatorade has been closely linked with athletic performance, beginning at the University of Florida when researchers developed a carbohydrate-electrolyte drink to help football players stay hydrated in extreme heat and maintain their energy late in games. That breakthrough changed how athletes approached hydration, and Gatorade quickly became known for helping competitors push harder, recover better, and perform longer.
Today, that same focus on hydration extends beyond the drink itself to practical, high-performance water bottles designed for training, games, workouts, and everyday use.